# BuxUp — How it works Current UK/English single-owner pilot. Workflow checked 5 November 2026. # From a client brief to a pack a lawyer can review. BuxUp prepares advertising drafts and research for a human decision. This view explains the working pilot: what the agent does, what the owner decides, what a client or lawyer receives, and what happens when something changes. The agent prepares and flags issues. The owner approves a specific pack for handoff. A client or lawyer reviews it outside the app. None of those steps automatically sends an email, publishes an ad or certifies legal compliance. Current workflow checked against the implemented pilot on 5 November 2026. The other views retain the broader overview and implementation specifications. ## The whole workflow at a glance Start from the dashboard with New campaign . Choose a new or existing client. For a new client, a domain is enough to start; files and instructions help narrow the offering. The current pilot is fixed to the UK and English. ### Read the flow in one sentence Brief → evidence → three linked ads → UK research → owner inspection → internal approval → external client review → recorded response. If information conflicts, a document cannot be read, an image fails or research is incomplete, the useful work stays visible with its gaps. The owner can inspect the problem and retry; a partial run is not presented as a complete clean result. ## How one offering becomes three ads The agent first chooses a specific, supported offering and intended audience. The platform treatments adapt the presentation. They are meant to sell the same service with the same main promise , rather than quietly switching products between platforms. ### One offer: clearer business-payment fees. A LinkedIn question, an Instagram visual and a TikTok hook can each explore fee clarity. They should not turn into three unrelated offers such as a business account, a loan and card acquiring. A lawyer should read the words inside the image as well as its caption. Check whether the caption and image give the same impression, including any qualifications. ## What the research helps a lawyer check A separate research step looks at the prepared ads, uses web search and supplies source-linked UK research. It distinguishes potential issues, applicability and unanswered questions. It is preparation for professional review, not a final legal opinion. ### What is being offered? Check the actual service, intended business audience, geographic scope and any provider acceptance restrictions. ### What does the ad imply? Read the headline, visual, supporting words, caption and call to action together. Identify statements or implications needing support. ### What still needs checking? Open the source links, check their date and relevance, examine uncertainties and request evidence that the pack does not establish. The report can flag an issue without automatically rewriting the ad or stopping the owner. The reviewer’s response should identify the exact version, requested changes and any conditions. ## Two different approvals, with a clear handoff ### Owner approval The owner inspects the whole pack and approves that specific version for client handoff. This enables the review email or ZIP download. It does not mean the client or a lawyer has approved the advertisement. ### Client or lawyer response The owner sends the draft through their usual email application. The recipient reviews it and responds externally. The owner may record that it was sent, approved or returned for changes. ### What the complete review pack contains - Three platform copy files, including the headline, supporting words and call to action. - Three actual generated images, with the on-image text visible. - A UK research PDF containing the campaign intent, findings, public source links and unresolved questions. Those are seven attachments in the complete email draft. A ZIP is available as an alternative. Missing images or incomplete research must remain apparent; downloading a draft is not proof it was sent. If the creative changes, a new unapproved pack is prepared. Earlier materials remain in history. A recorded client approval does not publish an advertisement or establish that a campaign is running. ## What happens when a reviewer asks for changes The owner translates the external feedback into a new action. There is no chat intake, client portal or automatic reading of email replies in this pilot. ### Redo one platform Try another execution of the same offer. Preserve the other two ads, then refresh review and email for the new pack. ### Rebuild all three Choose a new campaign direction or change the approach across all platforms, using the saved provider context. ### Start a new campaign Use the existing client workspace for a separate brief or offering. Relevant surviving history helps the agent avoid starting from zero. If a new file or changed brief needs to be considered, add the information before starting the relevant run. Unreadable files and conflicting instructions remain visible for the owner to resolve. ## What is remembered, and what Hermes may change Reusing a client’s information is different from knowing the current law. Saved client context helps prepare the next campaign. Public reference notes help locate sources. Fresh online research still checks the relevant material for a new review. ### Automatic improvement does not replace review. Hermes can update supported writing and review guidance, strategy modes, bounded settings and memory policies without advance approval. The Hermes dashboard shows the reason, change and result, and offers rollback. A new guideline is not a new legal rule, a lawyer’s opinion or permission to publish. Deleting a client or campaign removes the associated information and unshared generated files from the app’s storage. Files shared by a surviving version remain until no surviving work needs them. Separately downloaded backups are separate copies. ## What is working today, and where the pilot stops - Dashboard, client workspaces, files and campaign history. - Research, three coherent ad drafts and images, and a UK research report. - Owner approval, editable review email and file downloads. - Manual recording of client responses. - Supported automatic Hermes guidance updates, inspection and rollback. - Automatic email sending or monitoring of replies. - Automatic ad publication or live ad-platform connections. - Running-ad metrics, leads, spend or campaign performance. - Separate client, lawyer or teammate accounts. - Finished videos, other countries and additional languages. - Arbitrary autonomous changes to application code. Dashboard statuses describe preparation and recorded review progress. A client-approval label is a manual record of a response; it is not a live feed from an advertising platform. This page describes the implemented workflow. Diagrams are explanations, not interactive campaign controls or a legal assessment of any particular advertisement. ## Workflow diagram ```mermaid flowchart TD A[Owner starts new campaign] --> B[Agent researches evidence] B --> C[Director chooses one offering] C --> D[Writer prepares short platform copy] D --> E[Image brief and graphics with exact text] E --> F[UK research on actual ads] F --> G[Owner inspects exact pack] G -->|Revise| D G -->|Approve this version| H[Download email draft or ZIP] H --> I[Owner sends outside app] I --> J[Client or lawyer responds outside app] J --> K[Owner records version-specific response] ``` Complete pack: three copy files, three images, one UK research PDF. No automatic sending, ad publication or legal certification.